XBOX ONE VS REAL MADRID


For the launch of the world’s most popular football game, Xbox looked to position itself as a best console for football. So McCann London created a campaign that reinvents an increasingly popular gaming phenomenon: the game tutorial.


Director: Omri Cohen

Cast: Sergio Ramos, Luka Modrič, Isco, Lucas Vasquez and Dani Ceballos

Agency: McCann London

Production Company: Somesuch

Music Production: Sizzer Amsterdam